FREE RYSE COACHING WEBINAR • August 5, 2026 • 11am-1PM MST
The Market Didn't Break. It Evolved.
The consumer changed. Your process hasn't. That ends here.
The Market Has Changed. How Homes Are Priced Have Changed. The Real Question Is... Have You?
Right now, agents are walking into listing appointments talking about comps while buyers are making decisions based on something completely different.
It's costing agents listings. It's costing sellers time. And it's quietly destroying credibility.
You're hearing it:
"Let's just test the market."
That's not strategy. That's uncertainty disguised as professionalism. And sellers can feel it. Meanwhile:
Here's What Most Agents Won't Admit:
If you are still using Days on Market as a pricing indicator, you are already way off. By the time DOM tells you something, you are already late.
DOM is a post-mortem. Not a strategy.
There Is No Longer A Comparable Property Market.
This Is A Dynamic Pricing Market.
22 years in this business
I Have Never Seen:
A greater gap between average agents and top agents
A more punishing enviroment for bad pricing
A bigger opportunity for those who get this right
I have had to elevate my own pricing strategy more in this market than in the previous 20 years combined. And the agents I coach who understand this are winning more listings, reducing days on market, and leading sellers with confidence again.
The Numbers Behind The Noise.
403 MIL IN SALES
11 MIL IN PAID COMMISSIONS
68% INCREASE IN SALES VOLUME
43% INCREASE IN GROSS COMMISSION
What You Get.
THE DYNAMIC PRICING MODEL
How to price based on real-time buyer behavior, not outdated comps or lagging indicators like DOM
THE PRICING PYRAMID STRATEGY
How small pricing shifts dramatically increase buyer pool exposure
WHY "TESTING THE MARKET" IS KILLING YOUR LISTINGS
What to say instead to position yourself as the only expert in the room
THE DATA THAT ACTUALLY MATTERS RIGHT NOW
What buyers are doing. Not what agents are saying or what happened 30 days ago
HOW TO WIN EVERY LISTING APPOINTMENT
Walk in with certainty and eliminate pricing objections before they happen
You Need This If You Still:
Lean on comps as your primary strategy
Use days on Market to justify pricing
Say "let's test the market" and hoping for the best
LOSe LISTING APPOINTMENTS to agents who sound more certain
Struggle to explain pricing to sellers without hesitation
LEarn how to price in a market that actually exists.
Register Now. Get In The Room.
This is not a small shift. This is the difference between:
Chasing Listings or Controlling Them.
FREE LIVE WORKSHOP • AUGust 5, 2026 • 11AM-1PM MST
If You Don't Understand Dynamic Pricing, You Are Not Just Behind. You Are Invisible.